Build vs. Buy: Choosing the Right Tech Stack for Your Managed Equipment Services
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Time to read 5 min
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Time to read 5 min
The decision to "Build" or "Buy" the technology stack for managed equipment services is the most critical strategic choice an OEM will make. This guide dissects the true costs and risks of building a custom IoT platform versus licensing a proven solution like RCMS. We analyze the hidden dangers of "Technical Debt," security maintenance, and delayed time-to-market. Ultimately, we demonstrate why "Buying" (and white-labeling) allows OEMs to focus on their core competency—machines and services—rather than becoming an accidental software company.
The "Free" Illusion: Building your own platform seems cheaper initially (no license fees), but the long-term costs of maintenance, security, and hosting are 5-10x higher.
Time-to-Market: A "Buy" strategy launches your managed equipment services in weeks. A "Build" strategy takes 18-24 months, giving competitors a massive head start.
Focus on Value: Your customers pay for machine uptime, not for your custom-coded middleware. Buying a platform lets you focus on the service, not the plumbing.
The Hybrid Model: The best approach is often "Buy the Plumbing, Build the Value." Use a commercial platform (like RCMS) for device management and build your unique dashboards on top via API.
You have decided to launch managed equipment services. You have a vision of predictive maintenance, recurring revenue, and happy customers. Now, you face the classic dilemma: Build vs. Buy.
Should you hire a team of developers to build a proprietary IoT platform from scratch? Or should you license a proven, off-the-shelf solution?
For many engineering-led OEMs, the instinct is to build. "We are engineers! We can build anything! Why pay a monthly fee?"
This instinct is dangerous. In the world of IoT, "Building" is often a trap that leads to delayed launches, security breaches, and spiraling costs. This guide explains why "Buying" is the smarter, faster, and more profitable path for your managed equipment services.

When you scope a "Build" project, you see the tip of the iceberg: "We just need a database and a dashboard."
You miss the 90% of the iceberg that sinks the ship:
If you build it, you own it. You are no longer just a machine builder; you are now a software company. Most OEMs underestimate this burden. They spend years building "plumbing" and never get to launch their managed equipment services.
"Buying" doesn't mean getting a generic product. It means licensing a specialized platform like Robustel's
Add One Product: RCMS
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Let's look at the 3-year Total Cost of Ownership (TCO) for a fleet of 1,000 machines.
Cost Category |
"Build" (In-House) |
"Buy" (Robustel RCMS) |
Initial Dev Team |
$500,000+ (3 Engineers, 1 Year) |
$0 |
Cloud Hosting |
$20,000 / year (and growing) |
Included |
Maintenance |
$150,000 / year (1 Engineer) |
Included |
Security Audits |
$30,000 / year |
Included |
License Fees |
$0 |
~$60,000 / year |
3-Year Total |
~$1,000,000+ |
~$180,000 |
The "Build" option is 5x more expensive. And that doesn't include the opportunity cost of delaying your managed equipment services revenue by 18 months while you write code.

"But we want it to look like our product!"
You are right. Your customers should see your brand, not Robustel's.
The solution is White-Labeling. A platform like RCMS allows you to:
iot.your-company.com).You get the speed and cost of "Buying" with the branding and ownership of "Building." It is the perfect foundation for managed equipment services.
Your core competency is building world-class machines and keeping them running. It is not building cloud infrastructure.
By choosing to "Buy" (or partner), you accelerate your time-to-revenue. You reduce your risk. You free up your engineering resources to focus on what makes your managed equipment services unique: the data insights, the predictive algorithms, and the customer experience.
Don't build the road; just drive the car.

A1: Yes. A professional IoT platform like RCMS has an open API. You can easily pipe data from RCMS into SAP, Salesforce, or your own internal tools. This gives you the best of both worlds: a robust device management backend ("Bought") and a custom business integration ("Built").
A2: This is a valid risk. Choose a partner with a long track record and stable financials (Robustel has been in business since 2010). Also, ensure you own the data. A good platform allows you to export your historical data at any time, ensuring your managed equipment services are never held hostage.
A3: To some extent, yes. You trade infinite flexibility for speed and stability. However, for 95% of managed equipment services, the standard features (monitoring, alerts, VPN, reporting) are exactly what you need. For the unique 5% (like a specific AI model), advanced gateways (like the EG5120) allow you to run custom code on the device via Docker, giving you flexibility where it counts.